What are the benefits of a virtual exhibition?
Virtual exhibitions have many advantages in various ways, which we will explain to you in the following and briefly describe each of them.
Cost savings:
You spend less money
Attending face-to-face and physical exhibitions requires very heavy and high costs, and companies have to bear a lot of costs to organize an exhibition, including the cost of booth space, decoration and furniture, advertising such as posters and catalogs, travel expenses, shipping costs and meal.
Attract more visitors and participants
In general, events that are virtual can be accessed from anywhere in the world. This means that in addition to the exhibitors, there are many more attendees and visitors without wasting too much money or time. In exhibitions abroad, they can easily get acquainted with the products and services of different companies in the virtual exhibition and cooperate with them if they wish.
It is also possible to deal with the problems of capacity limitation that exists in face-to-face exhibitions by holding a virtual exhibition and no longer worry about the limited space. Because there are no restrictions in the virtual exhibition and its booths, and at any time, many visitors can visit different booths at the same time.
Provide and record all information and activities
In exhibitions and face-to-face events, only a standard attendance report can be received from customers. However, due to new and advanced technologies, all the processes of a virtual exhibition, such as the number of people who they are present in the exhibition, the time spent by the visitors in the booth and the topics that have attracted the most visitors in the booths will be reported in detail and will finally be available to the exhibitors.
No time limit and more time to hold
Exhibitions usually last no longer than a few days, and you will have to wait until next year to hold them again. But the virtual exhibition often lasts after the whole event.
In cases where a face-to-face seminar may take one or two days, a virtual conference or seminar can be set up for as many days as you wish. Because there are no restrictions on activities in cyberspace through webinars, social media and exhibitions, it can help you to promote and improve the products you have.
Various virtual exhibition facilities
A virtual exhibition is mainly a combination of messengers, seminar technologies, podcasts and other communication tools in a widely used environment.
According to statistics, companies that have used these tools to interact are more than 50% more likely to retain their customers, which is why virtual trade shows are one of the most popular solutions for companies In order to communicate quickly and very effectively with the audience and present their innovations.
Interact with visitors and participants with sufficient ease
Attendees are usually interested in interacting with other exhibitors and visitors. The virtual exhibition actually provides easier and better interaction for participants and exhibitors.
With such facilities, attendees can create an online profile for themselves and interact with other participants in a group chat created at events.
The connection between the visitors and the participants makes it possible for them to express their questions without any restrictions and on the other hand, they will not miss important events.
